Second year of blogging – The Poor Swiss is two years old in 2019!

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Second year of blogging - The Poor Swiss is two years old in 2019!

The Poor Swiss just turned two years old! I cannot believe it has already been two years since I started this blog!

I have learned a lot of things this second year of blogging. And even though not everything went well, I think the blog is much better than it was one year ago.

I am going to do a retrospective on this second year of blogging. I want to talk about the numbers of the blog. But I also want to talk about what went well and what did not!

There are some things that went really well this year. For instance, I am still having a blast at writing articles. And I was able to write more than I thought. On the other hand, some of the articles I wrote did not get as much attention as I would have liked.

Overall, I am happy with how this second year turned up. Hopefully, this blog will live yet another year!

The blog in numbers

I think the best way to start is with the numbers of the blog. It shows well what happened during this second year of blogging.

So, here are the page views of each month of this second year:

Page views on the second year of the blog
Pageviews on the second year of the blog

It went really well this year until the month of September. I still do not know why the traffic started to fall at this time. Maybe it is due to a Google update. Or maybe there is something wrong with my blog. Hopefully, this will not last too long. It seems that in October it started recovering a bit. We will see how it goes.

But if we consider only the month up to August 2019, it was a really great year. From the first month to the best month, the traffic on the blog went up five times. Compared to last year, the traffic went up seven times!

In total, there were 210K page views on the blog during this second year. And there were 94K users visiting the blog. These numbers are really great!

So, how did I get this traffic? Here are the main sources of traffic for my blog for this second year:

Traffic sources for the second year of the blog
Traffic sources for the second year of the blog

Compared to last year, I get much more traffic from Google. This is where I focus most of my effort, so this makes sense. I lost on direct and referral traffic. I have had a very hard time building backlinks. So it makes sense that my referral traffic is not easy. Email and social channels are going great!

In total, the blog counts 228 blog posts. This is 125 blog posts in the second year!

On the comments side, the blog is really doing well. There are 1688 comments on the blog. I am really happy about that! I love getting comments on my posts, even when people do not agree with me!

I got 866 followers on my Twitter profile. On my Facebook page, I have 125 followers and 95 likes. It is funny that Facebook is bringing in more traffic with fewer followers. Finally, in my email newsletter, I got 304 subscribers. I am happy with these numbers.

I do not plan to change my social media strategy for the third year. I plan to focus more on the SEO side.

How much money did I make?

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In my first year of blogging, I made exactly 0 CHF. So how much did I make during the second year?

During my second year of blogging, I made 552 CHF. Since I made zero in the first year, this is infinitely better! All this money was made with affiliate links. Here were the three main sources:

And the blog cost about 260 CHF during this second year. This is mainly the hosting (about 200 CHF). I also paid for the logo for the blog. And at the beginning, I paid for one month of Tailwind as well. And finally, I have to pay for the domain as well.

So this means that the blog did a net profit of 292 CHF.

I did not focus at all on monetization on this blog. So I think it is a good result. For now, I do not think of doing anything special about monetization for this blog.

If you count the hourly rate, this would be absolutely terrible. I did not count how many hours I have spent on this blog. But this is probably several hundred hours. This is probably a net wage of about one CHF per hour!

Money is simply not my goal with this blog! But it is great that this blog is already able to pay itself. For now, I simply wish to increase my audience on this blog. This is my main goal.

What do you think of this result after two years?

What went well?

The main thing that went really well is writing. I was able to write more than I thought this year. And I still really enjoy writing. I also had to do a few simulations and coding for the blog. It was really great to delve a bit deeper in some subjects.

Another thing that I really enjoyed during this year is interactions with readers. I had many contacts on the comments and by mail with some readers. I really like getting feedback. I love it when people can learn something out of my articles. And I have even met a few of them. If I were living in Zurich, I could have met many more of them. But it was already great to meet some people.

And honestly, the money generated by the blog is great as well. I never focused on it especially and I still got about 500 CHF during the year. I am glad the blog generates a net profit.

What did not go well?

Several things did not go as well as would have wanted.

First, I failed in increasing my international exposure. I would have wanted my blog to be more read in the United States especially. Currently, about 40% of my readers are in Switzerland these recent months. I have no idea what I should do differently to increase my reach.

Also, for some reason, I am unable to grow my Domain Authority. During this year, it actually went down from 29 to 26. I did several guest posts for other big bloggers. But this really did not pay off. Once again, I have no idea how to get more backlinks and Domain Authority for this blog.

I also tried to update my older posts to make them much better. And I reorganized several things on the blog to make it better. However, I did not see any growth with anything I did there. I still plan to improve some posts next year. But I will not expect much growth from it.

I have very mixed feelings about social media for this blog. I get about 6% of my traffic for social media. Currently, the platform that gets me the most traffic is Facebook and I almost do nothing on Facebook. On the other hand, I try to do significantly more on Twitter. But Twitter gives me significantly less traffic. As for Pinterest, I really tried for a while. But there were no results at all.

One thing I did wrong was to think that growth was eternal. During several months in a row, the growth was awesome. It was higher than I expected for this year. However, after this, it went down quite significantly for no reason that I could explain. It was quite disappointing for me even though the blog already did better than I expected. For my next year, I will focus on a single goal and I will happy once it is reached, even if there are some ups and downs.

What changed in one year?

Nothing really big changed on the blog during this one year.

In August 2019, when the traffic was at its peak, I migrated to the higher plan in SiteGround. I was getting close to the limits of the basic plan. It makes no difference to you. But that way, the site will be always available. But just after I did, the traffic started to plummet. So it may not be really necessary anymore.

I made many small improvements on the blog that have made the blog significantly faster. For people on mobile, this is definitely noticeable. For others, this is only a small change.

I also made many small improvements to the design of the website. And probably more important, I got a logo for the blog! I am really happy about the look it gives to the blog.

During this year, I completely gave up on Pinterest. It was simply not worth my time. Now, I am simply pinning each of my posts once only in my boards. I do not want to waste more of my time. I am still using featured images because I think it looks good.

I also took care of the archives this year. I have deleted a few posts from the blog. And I have updated many articles. My goal was to have better average quality for the blog. Some articles were simply worthless. This effort is not finished, there is still work to be done.

During this second year, I also started republishing some older posts. My process is simple. I update the post to improve its quality and make sure there are no mistakes. The idea is to refresh it as much as possible to make it fresh. And then, I refresh it and sends it to my email list as if it was new. Currently, I have been republishing about one post per month. I think I will continue with this schedule.

Most Popular Posts

Some posts on the blog have done really well. And some posts have been big flops. Without further ado, here are the three most-viewed posts during the second year:

  1. TransferWise vs Revolut: Which is best for you?
  2. Revolut Swiss IBAN: Top Up Revolut for Free
  3. Is DEGIRO Really Cheaper than Interactive Brokers?

Just to note, these are the posts from this second year that did really well. Some posts from the first year are still doing well. Here is the list of the most popular posts since the blog started:

  1. TransferWise vs Revolut: Which is best for you?
  2. Revolut Credit Card: Save Money on Currency Exchange Fees
  3. Revolut Swiss IBAN: Top Up Revolut for Free
  4. Is DEGIRO Really Cheaper than Interactive Brokers?
  5. What is the Best Credit Card in Switzerland?

As you can see, these most popular posts are really credit cards heavy. TransferWise and Revolut are really popular on my blog.

Most Commented Posts

Another very interesting metric for posts is the number of comments they got. It is often better if a post gets more comments than if it gets more visits.

Here are the three most commented posts of this second year:

  1. How to open a VIAC third pillar in a few easy steps
  2. Swiss Investors are losing access to U.S. ETF
  3. TransferWise vs Revolut: Which is best for you?

The first post has a lot of comments because of the VIAC referral codes. But I am really happy about the number of comments on this blog.

Please do not hesitate to comment on any of my articles. I am answering each comment myself!

Next year of blogging

My main focus for my third year of blogging will be the same as before. I want to continue increasing my audience. I do not have a great plan to do that. But there are a few things I want to do during the third year.

One specific thing I really want to do is to create a Withdrawal Calculator. The technical side of things is really easy to do. But the problem is that it can quickly become expensive to host. I will see how to do it in the best way.

I want to continue improving my archives. There are still posts that need a lot of editing. I will also continue republishing some older posts after I have refreshed them. It is also good to bring these posts to the eyes of new readers.

Of course, I will continue writing on the blog as I am writing now. I think I will stick to the schedule of two posts a week on the blog. This is the most sustainable rate. I still have a very long list of posts that I intend to write at some point. And actually the list is growing faster than the blog! So, I do not think I will run out of ideas for next year.

Your point of view?

I would really really like to get your point of view on this blog.

What do you think I should focus on next year?

One thing I am considering is either starting a forum or a Facebook group. This would be a great way to start a community. What do you think?

Do you think I should start a Facebook Group or a Forum?

And do you have anything you would like to have on this blog? Any suggestions for articles?

Conclusion

Overall, I am quite satisfied with my second year of blogging. The website had a nice traffic growth. And the blog netted a profit which I did not expect.

Moreover, I had some very nice interactions with my readers. And overall, the feedback I get on the blog is highly positive. And helping people with their money is the main reason I started this blog.

For the third year of blogging, I want to continue growing my audience. I do not have a good plan for that. But I will mostly continue trying to write helpful articles.

But I would really like to hear from you! Do you have any suggestions for my third year of blogging?

What do you think of my blog? Do you think it is going in a good direction?

Mr. The Poor Swiss

Mr. The Poor Swiss is the author behind thepoorswiss.com. In 2017, he realized that he was falling into the trap of lifestyle inflation. He decided to cut on his expenses and increase his income. This blog is relating his story and findings. In 2019, he is saving more than 50% of his income. He made it a goal to reach Financial Independence. You can send Mr. The Poor Swiss a message here.