Investing Fundamentals
Before you invest in the stock market, it is important to understand the fundamentals. We help you understand how the stock market works and all the necessary fundamentals about investing in the stock market: the different instruments, the stock exchanges, and so on.
Featured Content
How to start investing in the stock market in 2026?
Start investing today. A beginner's guide to the stock market, covering how to open an account, choose assets, and place your first trade.Recent Content
Path to Independence – A Swiss Book about FIRE
Path To Independence is a Swiss book about saving more money and pasively investing it in the stock market!
Value Investing: What is it? And should you do it?
Value Investing is investing in companies whose share price is lower than its real value. But does it really work? Should everybody follow this?
Sustainable Investing in Switzerland in 2026
Invest for good. Learn the basics of Sustainable Investing (ESG), its impact on returns, and how to build a green portfolio in Switzerland.
Investing Fees could cost you your early retirement!
Fees kill returns. Learn how TERS, custody fees, and transaction costs eat your profits and how to minimize them to maximize your wealth.
Swiss Stamp Tax Duty – All you need to know
Avoid extra fees. Learn what the Swiss Stamp Tax Duty is, how much it costs, and how to choose a broker that helps you avoid paying it.
The best ETF Portfolio for Switzerland in 2026
Build your wealth. Discover the best ETF portfolio for Swiss investors, optimized for diversification, low fees, and tax efficiency.
The truth about Capital Gains and Taxes in Switzerland
Is it tax-free? Master the Swiss Capital Gains Tax rules for private investors and learn exactly when you might have to pay taxes on your profits.
How to Invest in the 2020 Bear Market
Don't panic. Learn how to handle a bear market, why you should keep investing when stocks are down, and how to avoid selling at the bottom.
Protect yourself from a recession – Be prepared for the worst!
Prepare for a crash. Discover practical strategies to protect your finances and portfolio during a recession and come out stronger on the other side.
The 4% Rule for Swiss Stocks – Can you retire early?
FIRE with Swiss stocks? We test if the 4% rule works for a portfolio invested entirely in Swiss stocks and bonds versus a global portfolio.
Should Swiss investors worry about the US Estate Tax in 2026?
Avoid the tax trap. Learn about the US Estate Tax for Swiss investors and how holding US assets could expose your heirs to high taxes.