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Investing Fundamentals

Before you invest in the stock market, it is important to understand the fundamentals. We help you understand how the stock market works and all the necessary fundamentals about investing in the stock market: the different instruments, the stock exchanges, and so on.

Recent Content

How to invest during a market downturn – 2025 tariffs

Buy the dip? Learn how to handle a market downturn psychologically, why you shouldn't sell, and how to profit when stock prices are falling.

Should you use ChatGPT for your investing plan?

ChatGPT is capable of answering investing questions. So, should you rely on ChatGPT, like on a financial advisor? I asked it questions to find out.

What is long-term investing?

Long-term investing allows us to invest more aggressively than shorter terms. But why is that? We study many asset classes over multiple periods.

Market orders are fine in 2026

Many people are afraid of using market orders and only use limit orders. But in practice, market orders are perfectly fine in most cases.

The 5 Best Short-Term Investments

Park your cash. Discover the best short-term investment options in Switzerland for money you need soon, from savings accounts to Kassenobligationen.

Impact Investing Interview with Inyova

Invest for good. An interview on Impact Investing: Can you generate market returns while making a positive difference in the world?

Fractional Trading: Should you do it?

Buy slices of shares. Learn how fractional trading works, which Swiss brokers offer it, and how it helps small investors diversify.

Margin Loans – Borrow money from your broker

A margin loan is a way to borrow money from your broker using your portfolio as collateral. How does it work? It is risky? We will find out!

Just Keep Buying – Book Review

My honest review about Just Keep Buying, by Nick Maggiuli: An excellent book about personal finance and investing.

You should start investing early! Here’s why!

Start now. See the mathematical proof of why starting to invest early is the single most important factor in building massive wealth.

How to invest with high inflation?

Many people are wondering how to invest now that inflation is high again. We find out what we should do! And what we should not do!

How to invest for your children in 2026?

Secure their future. Learn the best ways to invest for your children in Switzerland, from junior accounts to buying ETFs in their name.