Investing Fundamentals
Before you invest in the stock market, it is important to understand the fundamentals. We help you understand how the stock market works and all the necessary fundamentals about investing in the stock market: the different instruments, the stock exchanges, and so on.
Featured Content
How to start investing in the stock market in 2026?
Start investing today. A beginner's guide to the stock market, covering how to open an account, choose assets, and place your first trade.Recent Content
How do stock options work?
Options trading 101. Learn the basics of stock options, how calls and puts work, and why they are generally too risky for long-term investors.
How to Choose an ETF or an Index Fund
ETF or Index Fund? Learn how to choose the right passive investment vehicle, understand Total Expense Ratios (TER), and build a solid portfolio.
How do bonds and bond funds work?
Bonds vs Bond Funds. Learn the key differences between holding individual bonds and investing in bond funds, and which is better for your portfolio.
What happened to GameStop in 2021?
Meme stocks explained. What happened with GameStop? We analyze the short squeeze saga and the dangerous lessons for long-term investors.
Financial advisors – Do not get ripped off
Do you need advice? Learn the difference between fee-only and commission-based financial advisors and how to spot a salesperson in disguise.
PostFinance E-Trading Review 2026 – Pros and Cons
My honest and complete review of PostFinance as a broker: should you use it to trade stocks? It is too expensive?
The 6 Biggest Problems with Dividend Investing
The dividend trap. Learn why focusing only on dividends can be a mistake, leading to higher taxes and lower total returns than a growth strategy.
How much time does investing take?
Invest in minutes. Discover how much time you really need to manage your portfolio. Spoiler: It takes less than 15 minutes a month to build wealth.
Introduction to short selling: How to bet against a stock?
Betting against the market. Learn what short selling is, how it works, and the extreme risks involved in trying to profit from falling stock prices.
How to file your taxes with Swiss and foreign securities in 2026
A step-by-step guide to filing your taxes with Swiss and US securities. It is really not that complicated!
US ETFs are the best ETFs for Swiss investors
Why US ETFs? Discover why US-domiciled ETFs are superior for Swiss investors due to lower fees, better tax efficiency, and wider diversification.